Modern Luxury Magazine Markets
Advertisers! Marketers! Editors! Style writers! Public & media relations lackies! Did you know that Modern Luxury Magazine is actually 30 different magazines spread out in high-profile markets throughout the country? Check it out: media.modernluxury.com/magazines/city-magazines.php. You need to know that while these magazines do share some content (for example, virtually same piece used on Manhattan (ex. Bluemercury’s Barry Beck Unveils Plans for Manhattan Takeover) and Angeleno (ex. cont’d modernluxury.com/los-angeles/features/bluemercurys-barry-beck-expands-his-empire-eye-la) websites, but what’s key is that each magazine tailors its content to the upscale audience of its specific market. For example, the Dallas market has a very Texas way of looking at gourmet BBQ (modernluxury.com/dallas/articles/jazzed-and-smokin). The Aspen magazine put out a very localized list of places to enjoy autumn’s scenery away from the touristy crush (modernluxury.com/aspen/features/where-experien